Treatment

 Treatment 

 

Working Title: Potential to Be Amazing Promo 

 

Medium: Video Advertisement  

 

Duration: 30 seconds  

 

Target Audience: Students aged 15-19 either looking for colleges to attend or uncertain of their next move  

 

Outline: A 30 second promotional video (a lot, if not all of the shots will be played back at a slower speed) for Sunderland College starting with an establishing shot outside the Arts Academy cutting to a group of people talking, then a mid-shot of one of the people in the group with them/someone talking over the top of the clip. Repeat the last two shots with some variations until the end where the Sunderland college logo will be displayed with a lot of students saying “Sunderland College, unlock your potential” or alternatively just “Unlock your potential”  

 

Visual elements: Possibly artificial lighting, slow camera movement i.e., tracking shots, higher fps shots for slow motion use, filmed on campus and featuring a handful of students (4 max). No costumes or props necessary.  

 

Audio Elements: Dramatic/classical bed over students saying “I came to Sunderland college for/to/because _______ “ as well as the ending logo having them all say “Unlock your potential”.  

 

Research: See market research   

 

Requirements and resources: Access to Macs, DSLR Cameras, recording studio, SD Cards, Cameraman, Producers, Cast for the advert 

 

Constraints and contingency: Our deadline is the 24th of September. Giving us a total work time of three weeks. Ideally, we’d like to spend a week or less on each step of the production process. Filming might be tricky as the campus we will be filming on is extremely active and it can be hard to find space, to overcome this we have scouted out a number of locations to shoot the footage we might need.  

 

Legal and Ethical Considerations: While filming students we must be mindful of recognisable/branded clothing and to not include any copyrighted logos that the college do not have the rights to feature in their promotional material.