Evaluation PTBA

 Potential to be amazing promo

Evaluation

Our initial plan upon receiving the brief was to go for an audio/visual product to promote the college. I (Jay Tasker) immediately begun writing a treatment you can view on this blogger. With the plan of making a promotional video that conforms to the general format of a promotional video for an educational institution. 

To do so we performed some light market research which can also be seen on this blogger. We reviewed the codes and conventions of the samples we had chosen. Picking out what parts we would like to replicate within our own promotional video. As well as things we would like to avoid, that in our opinion subtracted from the promos we viewed. 

Slow-motion shots were definitely on the itinerary. Backed with cinematic music it all fits together perfectly and in my opinion provides for a near-perfect promo. In theory. 

Due to a few complications, such as losing a day of footage and slight disorganisation thanks to the setback, we thought it might take longer to meet the brief than expected. Luckily we all managed to knuckle down, and with a bit of guidance and get a lot of work done. Apart from a few lazy days, we were all quite productive. We managed to complete the video by the end of the second week and spent the final week practising with the software we have acsess to. 

From our peer evaluation we learned that a lot of the shots could have been done better. However, the overall length of the video was near enough perfect as it was just around 30 seconds. And not one person rated it below a 3/5 

If I were to redo this promotional video. Looking back I would have spent more time perfecting the shots and organisnig what we would be doing on each day.